[Under Development]

Don't just advertise - promote your business with TellTrail

With TellTrail you can:

• list your business in our preferred supplier directory
• promote special offers & events through the events calendar
• benefit from customers' independent recommendations to
• reinforce repeat business
• promote new business
• promote new & repeat business through feedback incentives

Any successful businessperson will understand the power of customer recommendations to encourage others to become new customers.

"Word of mouth" recommendations are very persuasive to any potential customer looking to spend their hard-earned income, whether on leisure, luxuries or essential services.

Unfortunately we know all too well that those most likely to speak out are those whose lasting impressions are negative. Comparatively few satisfied customers - however pleased - are likely to promote your services to others unless asked a direct question.

Any business has its hiccups and - in dealing with the public - you will naturally make every effort to see that any customer with a genuine complaint - and any other customer witnessing the problem - is left satisfied and with a positive impression of how you handled that difficulty.

How would you answer the following question?

You know that the vast majority of your customers are happy with your services because:

A. they say so?

B. they don't complain?

C. they come back as repeat customers?

D. they recommend you to their friends?

E. you are able to stay in business?

If you answered A then you have the benefit of a warm glow but are those compliments repeated to others who might become new customers?

Even if you answered C or D  then you're certainly doing quite well ... but are you fully capitalising on those recommendations?

If your answer relies heavily on B or E then you really are sailing close to the wind.  Most customers won't complain over relatively trivial disappointments and if they don't recommend you to others or at least return personally, it begs the question of how long you will be able to stay in business.

Prime locations and constant advertising will pull in new customers but can be extremely expensive and easily undermined by "the disgruntled few" - customers who "were not impressed" and are prepared to tell everyone ... except you.

There will always be "the few" - those who will judge and condemn without giving you the chance to understand and correct their problem.  But that leaves "the many", that silent majority of contented customers who just don't say much.  Some of them will definitely come back to you, the rest - as contented as they are - only may back.

As a TellTrail supplier you declare your confidence in your service and that you welcome independent, unbiased feedback (we will provide you with a window sticker to that effect) but you also have the means to encourage your silent majority to make their favourable impressions into public recommendations and to encourage their repeat business.  How?  Through feedback incentives.

We invite you to assign a monthly incentive bonus e.g. free meal, discount or whatever is appropriate, and to a specified maximum value) as a "feedback incentive".  TellTrail will randomly select one (or more if that is your preference) of each month's providers of feedback on your business to receive that prize.  The actual feedback provided  (good, bad or indifferent) is irrelevant for this purpose but the claimant must show proof or purchase in order to benefit from the prize.

As you close each transaction, check your customers' satisfaction as usual but also encourage them to put their comments on TellTrail and remind them about the incentives on offer.  TellTrail enables you to choose a level of incentive that motivates your own customers to become your best advertisement and provides the broadcast systems that bring those messages to a wider audience.

Referrals work.  Recommendations work.  Incentives work.

The customer who referred you to TellTrail is, in effect, recommending us to each other because they believe there is merit in that association.  But we won't deny the fact that the same customer stands to receive a small bonus once you sign up - an incentive - so that they register their recommendation of you as your first positive feedback.

We are a new site, but growing rapidly because we offer a unique range of facilities to the public and to the businesses that serve them.  From burger bars to builders, TellTrail can be a powerful, efficient and economical way to support and grow your business through any economic climate.

Join TellTrail today and we'll give you a 3-month payment holiday after your first month - that's 4 months for the price of 1!  But it's also our incentive to you, because you then have 4 months in which to demonstrate for yourself the benefits of being a TellTrail partner by setting realistic feedback incentives and encouraging all your customers to register their comments.